Our approach
How do you stand out when everyone around you is screaming for attention? How do you reach your target group with the right communication? Hibou offers answers to these questions with strategies based on a combination of insights from social data analysis and trends from your market. Our approach is cyclical: analyse, create, spread & learn.
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The digital world has incredibly valuable insights to offer. Think of social media and forums; anywhere where people share their contributions of their own volition. Using software and manual analysis of these open data sources, Hibou uncovers patterns, trends and underexposed angles. We also analyse markets, the media landscape and the trends that dominate the digital world.
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Our analyses combined with the needs of your organisation form the building blocks of the communication plans. This can be a PR campaign, a corporate communication strategy, social media management and community management or influencer marketing. Hibou has every skill in-house to create the right strategy, form and content.
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Hibou makes sure your message reaches your target audience by pitching to the media or launching social and/or influencer campaigns. Due to our thorough preparation, you can rest assured that what goes out into the world is not only what you want to tell but also what your audience wants to know. This is where you beat content overload.
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Have we reached your goals? That is the question we constantly ask ourselves. By analysing what the target group has picked up and what can be improved upon, Hibou can communicate your story even better. That's how we can beat the content overload that is dominating our media landscape. And the next step? 01一Analysing.
How can we help you(r company)?
Want to read more? Check out our cases: