Learn what your target group thinks. Hibou uncovers hidden insights with which you can sharpen your communication.

Through open data analysis of social media and forums such as Reddit and Viva, patterns, trends and underexposed angles emerge. You gain insight into what moves your target group and how you can reach them. Hibou advises you how to convert this information into effective communication.

Social Insights

The best way to grow your audience and be seen as an expert in your field, is by being mentioned in the (traditional) media. Hibou realises this by seducing journalists with newsworthy stories, tantalising campaigns, valuable research and thought provoking interviews with spokespersons of your company. For corporate communication, media training, crisis communication, internal communication as well as employer branding, Hibou is the right PR partner for you.

Public Relations

Social media is indispensable for telling your story. In addition to PR initiatives, we usually advise to use social media in order to retain attention on a wider and deeper level and increase the interaction with your audience. By actively building a social following - a community - you will also be able to bend the power of the crowd to your will. Hibou builds out channels, creates content and helps to amplify your message. This helps you realise your goals, whether it’s raising awareness or generating new leads.

Social Media

The rise of influencer marketing shows the advertising vacuum created by falling newspaper circulation and declining TV viewing audiences. Influencer marketing is an ideal method to quickly gain familiarity with a targeted audience. It often is a perfect addition to a communication strategy. Hibou can take care of the whole process: from finding and briefing the right talents to creation and distribution, delivering results by working with carefully selected influencers with a high reach, loyal supporters and above average authority.

Influencer Marketing

Shouting something from the rooftops is one thing, finding an audience is something else. To make your sound resonate with the people you need to reach, Hibou will create a clear strategy that is based on facts. This will form the basis of your communication plans, from a one-off press release to multi-channel communication with various target groups. Social Insights are an important pillar of this strategy, as well as market developments, social and societal trends and of course your wishes. In-house expertise in the field of PR, social and influencer marketing will provide you with the depth you are looking for.

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