We are proud to announce that John Meulemans has joined the agency collective Hibou as a partner. With his years of experience in social media, influencer marketing, and the application of artificial intelligence (AI), John brings fresh energy and expertise to our agency.
As the founder of the successful agencies Urbanology and 3sixtyfive, John has worked for renowned brands such as Unicef, BMW, ABN AMRO, and Danone. In addition, he is active as a lecturer at Beeckestijn Business School, where he shares his knowledge on the latest trends in social media and digital marketing.
With John's arrival, we are strengthening our focus on data-driven storytelling and innovative PR solutions. Together, we are developing new propositions in the fields of social, influencer marketing, AI, and even digital humans. The initial responses from the market are promising and confirm that we are ready for this next phase.
“I am always looking for new ways to tell stories. The innovative and data-driven approach of HIBOU & Contenture aligns perfectly with my vision for social and influencer marketing.”
— John Meulemans
Matthijs Rutten, Managing Partner of HIBOU & Contenture, is also looking forward to this collaboration:
“With John on board, we are combining his in-depth expertise with our data-driven approach. This enables us to support our clients even better with innovative and future-proof solutions.”
— Matthijs Rutten
At Hibou, we remain forward-thinking in connecting brands with their target audiences through smart, creative, and measurable communication. With John on board, we are taking the next step in our mission to help brands grow in a world of content overload.
We look forward to exploring with you how we can make your brand story even more powerful.



