Most organizations start with their own message. The result? Content nobody searches for, reads or shares. Authority starts somewhere else: with the questions your audience is asking.
Information needs
The audience monitor maps your audience’s information needs. We analyze search behavior, social media interactions, forums and questions put to AI assistants like ChatGPT and Gemini. That shows you what your audience is looking for, which problems they want to solve and which channels they use to do it.
What you’ll know after the audience monitor
Which questions and topics matter to your audience
Where your audience looks for answers: on Google, social media, forums or AI assistants
What information they’re missing today, and who is filling that gap
Which themes and topics you can claim
Curious what your audience is searching for?
