About us
Why we exist
We are Hibou, a PR & Influencer agency. Our name means ‘owl’ in French: the ruler of the forest, who hears every sound, keeps a sharp eye out, exudes authority, and is the universal symbol of wisdom.
And exactly that wisdom is missing in our line of work. PR and influencer marketing should be about credibility, but too often it’s about superficial attention-seeking. Silly PR stunts. Press releases for show. Influencers without substance. Likes without impact.
Afterward, even the most insignificant online mention is assigned an absurd ‘media value.’ This makes it seem like a lot of attention has been generated, but the next day, everyone has already forgotten about it.
Our team
Matthijs Rutten
Founder
John Meulemans
Founder & Strategy Hibou/x
Sandra Hofstede
Managing Director
Edwin van Druten
Head of Strategy
Aniek Schmal
Commercial Lead
Benjamin Fledderus
Head of Public Relations
Milan de Wijs
Senior PR Consultant
Björn van den Ham
Senior PR Consultant
Stephanie Pols
Finance | Operations
Lisa van Huijkelom
PR Consultant
Adinda Kavanagh
Projectmanager
Tjalling van Dijk
Project Lead
Lieke Lemmens
Project Lead
Elise Fikse
Project Lead
Vincent Andriessen
Project Lead
B Kokke
Daphne Kemp
Social & Data Specialist
Maarten Wesseling
AI Lead
Jamal Allam
AI Specialist
Tim van Vliet
Data Specialist
Martijn Jorritsma
Content Strategist
Our culture
We boldly depart from superficial PR conventions. By developing a well-thought-out ‘opinion’ with our clients, we turn their brand into an authority.
Brave, because we think differently. We dare to help brands develop an opinion. We innovate, and we enjoy leading the way. Brave stands for being progressive, for courage, and a fresh perspective.
Thoughtful, because we analyze, listen, and look further and deeper. We think strategically and base decisions on facts. ‘Thoughtful’ reflects our smart, critical, and substantive approach.
Brave, because we think differently. We dare to help brands develop an opinion. We innovate, and we enjoy leading the way. Brave stands for being progressive, for courage, and a fresh perspective.
Thoughtful, because we analyze, listen, and look further and deeper. We think strategically and base decisions on facts. ‘Thoughtful’ reflects our smart, critical, and substantive approach.
Thoughtful, because we analyze, listen, and look further and deeper. We think strategically and base decisions on facts. ‘Thoughtful’ reflects our smart, critical, and substantive approach.